Black Coffee teams up with Lira Moneoa & Nhlahla on new music “We Are More.”
Produced by DJ Black Coffee, We Are More is a song by vocal icons Lira, Nhlanhla Nciza and Moneoa. This LUX song and campaign is about uniting South African women to become unapologetically feminine. LUX has always been associated with beauty pageants and now, the brand is taking a stand to embrace women for more than just their outward appearance. According to LUX, these 3 ladies were an obvious choice when the brand was looking for icons to partner with, they embody the More Than You Can See campaign messaging with everything they do.
LUX believes that for too long now women have been celebrated for their beauty alone, but with the We Are More campaign the brand wants to shift perception from taking women at face value and embracing their many hidden personas that are often ignored.
For many years, LUX has celebrated the beauty and femininity of women all over the world and now the brand wants you to go out and be more than just what you appear to be! LUX wants this song to move your mind body and soul into action, and unite in #WeAreMore.